You can set aside 15 minutes a day to knock this out in a week, or sit down for an hour and get it done. I promise, it’ll be worth it! Consider your website build complete and your digital “home” prepped for big digital marketing after this.
Pin the map at the end of this post and use it as your checklist as I go deeper into each of these throughout the next couple of weeks. And be sure to follow along!
Setup Social Pixels
Setup Conversion Goals
Next, setup Conversion Goals in Analytics, Facebook/IG, and Pinterest to do more of what makes your audience convert! The main thing here is to start small. Start with the ultimate thing you’re looking to get your audience to do: typically an email signup or eventual sale.
For example, you’d like to get a new website visitor to sign up for your emails, and a repeat (or new!) customer to eventually purchase/make a sale, as that drives revenue.
Setup audiences to use each platform to its full digital potential. You can aggregate an audience pool per platform based on parameters that you select.
You can then go on to use these audiences for remarketing, make similar/like audiences to catch more people like your converters/buyers, learn about your audience, and more.
A great audience to start with is All Website Visitors, or All Converters.
Here’s how you can think strategically here as you eventually grow and target in more detailed ways: try to “group” your audiences and areas of your business. If you have clear product lines or areas, make audiences based on these. These are extremely targeted, and ready to be marketed to!
As an example… let’s say your site has a Food Prep section and a Healthy Food for Toddler section, and you have a guide that you sell on each topic. Build separate audiences here based on the page. You can then use these audiences to remarket to previous web visitors on these pages, similar people, etc.
And if you don’t decide to use audiences or remarket, it’s helpful to watch the growth and progression. And it doesn’t cost a thing to have these aggregating.
You can build audiences on very targeted actions or behaviors taken on your site, but again, start small! And don’t forget to link those audiences in Analytics to Ads if you’re using Google Ads!
[Note: you can set the “hold time” on audiences, but after that, some will fall out of the bucket.]
It’s super important to disclose the information you’re collecting to your users, as well as which third-party tools you are using.
Check out mine as an example: brittbrewer.com/privacy-policy. (This is not legal advice, just opinionated.)
And don’t stop there! As a next-step, make sure you have all third-party tools setup and integrated with your site, including YouTube, your email provider, any video provider, and more!