When it comes to your welcome email series, there are a few things you can aim to say (messaging), alongside a few technical pieces to help with your marketing strategy. Read on to be prepped for your flood of new subscribers in 2021! Double opt-in. A double-opt in should come right after someone signs up […]

You know the best-practice: everyone always talks about building your email list and developing your email welcome series. So you planned for it. You have a subscribe bar on your site, you even have an opt-in, but you’re not sure what to do next. What do you send your new email subscribers? Your first send […]