Is Instagram getting rid of likes?

instagram updates

The short answer? No. But here’s why it may not be so bad…

Instagram/Facebook is aware of the fact that people are sharing less of what they like and love–and going instead for the number under the image. In an attempt to shift the app back to what it was meant to be, Instagram is trialing hiding the Like count it in Australia and Canada.

Quick Facts about Instagram Getting Rid of Likes

  1. Each user will see the Likes their posts have received.
  2. We’ll still have Analytics and Insights, too.
  3. Don’t forget–Instagram is owned by Facebook, which also attempts regularly to create more of a conversation-based app.

Either way, I think it’s a good opportunity to reset your Instagram and content strategy. It’s time to remember it’s not all about the quick numbers, and more about the slow and steady steps. It’s the conversations and soft changes over the quick clicks.

Scroll back…way back to an early image you loved. All the way to the vignettes and dark filters. Before the the algorithm messed with a typical “timeline” scroll. 

Remember when social media was still a brand new business strategy (and barely a job!). What would have been like to have entered middle school or high school (not college) with everything we have today. 

As a digital marketer, I love the digital world. I see opportunity and possible connection, and new ideas. I see much more positive than negative. 

But the negative sides of it—it is SO there for our world at large. We can’t be oblivious. 

This trend to hide one metric is a small change, but it could ripple out into other platforms, through bigger mindsets, and create larger truths about the way the world thinks. 

I wonder if it will reset the way we share what inspires us online? Will bias fall away—on both ends? Will there be more conversation—less gamification? We live in a world of abundance, numbers, data, more, more… if we’re not always applying numbers or benchmarks..comparing, leveling-up…will that fence between us and the stats (the “more”) come down again?

Maybe the effect of an image will shift to simple thoughts, feelings, or inspiration to take or leave, without a number to introduce it.

Some people are loving it and others are hating it! How are you feeling? And I wonder… could “followers” be next? And how will it affect the algorithm and our reach?


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Author: Brittany

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