When it comes to your welcome email series, there are a few things you can aim to say (messaging), alongside a few technical pieces to help with your marketing strategy. Read on to be prepped for your flood of new subscribers in 2021!
Double opt-in. A double-opt in should come right after someone signs up to kick off your welcome email series, before any other email is sent. (Most providers have the option to send this as an automatic transactional email.) It’s not required, but with GDPR and the new California Privacy guidelines, this is a helpful, safe step to include.
Include a quick ask that the subscriber add your email to their contact book. This is called whitelisting. This tells their email provider that you are a “safe sender”–or someone they want to receive emails from–and helps ensure that your emails get in their Inbox, not their Spam box. (Note, if you end up changing email providers, you’ll have to ask your subscribers to do this again.)
Ask subscribers to update their preferences. This is important if you have a lot of different targeted email segments. Say, you have a product line for babies and for toddlers, and you want to inform people about sales and new lines for their age group of interest. Then, you’ll be sending targeted emails, and it’s a great way to ensure subscribers are getting what they want when they give up their inbox space–and are less likely to unsubscribe!
How are you going to welcome your subscribers? If you’d like help walking through your welcome email series, contact me and we can chat over coffee.