What is the Facebook Ad Transparency feature?
It’s a section of Facebook (not even Business Manager) that gives additional insight about pages as well as all Facebook/Instagram ads currently running under the profile.
Okay. What’s the why here? Even though you can start small, advertising on social media is an investment. It’s helpful to see what others are doing in your industry. It also gives you the space to imagine how you could fit in and what type of testing you could run.
Keep in mind that the ads and content you see on social are a customized bubble to you, so it’s helpful to see the full span of what’s out there. (This is like your own personal door to your brand of choice’s Business Manager!)
Check back for a quick walk-thru via video!