my why

Everything changes when you become a mom.
The reality that I should do all the great things for my kids, make our home all sorts of cozy, and still have a life (and full-time job!) of my own was a weighty surprise to my previous reality.

This shift really made me look at life through all angles.

I realized just as important as the time spent and lessons taught with my family, I wanted to live by example. I wanted to be whole as I raised my daughter (now daughters). To answer my un-answered callings and find my own story.

I wanted flexibility and a career. And I wanted to find a way to make my dreams of creating and building something I believed in a reality, so that they, too, could learn to craft a life of her own making. (Whatever that would come to mean!)

I discovered the power of space, and rebuilt.
About 9 months in postpartum, I started studying power vinyasa yoga. I was re-molding as a first-time mom, and re-molding as a person. I meditated in the only way I ever could: in the movement. I took super deep breaths and I let the house get messy. I found ways to rebuild my habits, routines, and thought patterns. I made space for what I needed and accepted what I didn’t. I use that method of breathing daily.

At the same time, listened; I tested the waters. And I rebuilt my new normal. I realized where my priorities drew the line for me, and when my creativity kicked in. And I re-found who I was in light of also being a good mom. And I leaned into it.

I think my experience is relatable for moms, but can truly be likened to a lot of our modern experiences in this rapid world. I want to share that experience with other mamas, women, and people chasing a dream (a super reach-able one!).

It all begins with a why…

my mission

my vision

to help creative entrepreneurs build a digital business and succeed online, by simplifying the tech and amping up the results.

to contribute to the community shifting the way society views, represents, and discusses the typical career path + motherhood.

And to help reshape the conversation in order to help women embrace a full life that includes their dreams+creativity, too.

while my "why" and heart stem from motherhood,
my goal is to help you succeed...

Because, after 10+ years in the industry, I have a fiercely nerdy belief in the power of digital marketing to help us connect, share our story, and build a thriving business online.

how i can help you